Google Adsense

Core Web Vitals and Adsense seem to correlate

I just made an interesting discovery about how Google’s Core Web Vitals can impact AdSense earnings—and it’s not what I expected! Here’s what I’ve noticed:

After I fix page experience issues (like improving load speed or visual stability), my earnings don’t increase immediately. But when I ask Google to recheck my Core Web Vitals through the Search Console, the moment it updates the status from “Needs Improvement” to “Good,” my AdSense earnings jump up almost right away. This has happened a couple of times now.

I think what’s happening is that once Google verifies the Core Web Vitals improvements, it triggers a few things:

  1. Reindexing and better rankings: After the verification, Google might reindex my pages, potentially improving my site’s rankings in search results. More visibility leads to more traffic, which means more people see and click on ads, boosting earnings.
  2. Higher advertiser bids: A better user experience could attract higher-quality advertisers. After Google confirms the improvements, advertisers may start bidding more for ad placements, leading to better ad quality and higher AdSense revenue.
  3. Improved ad load times: Optimized Core Web Vitals (like faster load speeds) mean ads load quicker, giving users more time to interact with them. This could lead to increased impressions and click-through rates, further increasing earnings.
  4. AdSense algorithm adjustment: It’s possible that once Google verifies the changes, the AdSense algorithm adjusts how it delivers ads on my site. This could improve ad placement and visibility, leading to better performance.

It seems like the key isn’t just fixing page experience issues but also making sure Google verifies the improvements, which might trigger these benefits. Has anyone else noticed this? It’s really fascinating how tightly page performance, SEO, and ad revenue are connected!